Skip to content
The Real Influence House Book a consultation
Aïcha standing and Idriss seated together in the studio, facing the camera

The Real
Influence House

Personal branding and public relations, designed to turn influence into opportunity.

Over a decade, Aïcha's work has led to collaborations with

international hotel chains, and many others.

the RIH Blueprint

Our blueprint manages your personal brand end to end. We begin with a strategy to define your identity and bring it to life through intentional content execution. When necessary, we amplify it through media coverage and press placements while protecting your reputation. Ultimately, transforming your influence into aligned opportunities for the long term.

Idriss reaching for a book on a library shelf while Aïcha holds an open tablet
01

Personal Brand

We begin with a strategy to define your identity and bring it to life through intentional content execution.

A black leather Togo sofa on a pale rug in a bright room
02

Public Relations

When necessary, we amplify it through media coverage and press placements while protecting your reputation.

Travertine plinths holding a dark vase and stacked design books in raking light
03

Influence to Opportunities

Ultimately, transforming your influence into aligned opportunities for the long term.

Aïcha and Idriss standing back to back at the same scale in the studio

Aïcha

Idriss

Idriss

A strategist with a sharp eye for clarity. With a background in management, leadership, coaching and content creation, he helps transform vision into structure. He bridges the gap between ideas and execution, helping creators and leaders move with intention instead of noise.

Aïcha

A content creator for over a decade, building a personal brand that resonates across platforms. Through consistency, creativity and strategic positioning, her work has led to meaningful visibility and life changing opportunities.

We believe influence should be built with intention, clarity, and integrity.

Together, we help individuals define their identity, communicate it with intention, and turn influence into aligned opportunities.

inside The Real Influence House with Aïcha

A modern, on the go talk show exploring what it truly means to build and sustain influence. Intimate conversations with founders, creatives, executives and cultural leaders about the decisions and defining moments that shaped their visibility and credibility, filmed in real life environments where influence is built.

Aïcha in conversation on set, hands resting on her knee
Aïcha seated on set in burgundy, a studio microphone swung into frame
A camera operator's hands framing Aïcha in profile on set
Aïcha seated in a director's chair with the boom microphone above her
Watch the latest episode
An empty camel bouclé lounge chair in a white room with a long shadow

the Art of Influence

Not yet announced.

An immersive experience with special guests, expert insights and practical workshops on mastering personal branding, public relations, and turning influence into opportunity.

The Personal Brand Playbook cover, where the RIH roundel is printed
The RIH monogram, R and H sharing one common I stem, inside a ring of the full name

Turn influence into opportunity.

the Library

Curated resources to build your influence. A collection of digital learning materials designed to help you clarify your brand, master public relations, and turn your influence into tangible opportunities.

A textured white canvas above a cream bouclé pouf against a pale wall
The Personal Brand Playbook, the only title currently on sale

The Personal Brand Playbook

A comprehensive guide to building a personal brand that lasts.

$79.99

Buy now

Titles are RIH's own. The cover plates above are set by ONKA as placeholders, and final artwork and pricing come from RIH.

The RIH ligature set in cream on the house sienna

Not by chasing trends, but by building brands that last.